July 15, 2025

The Woman Running African Metal From Behind A Screen

In this explosive interview, we dive into how Alana Britz became the digital force behind Emalyth, Metal4Africa, and Wacken Metal Battle Sub-Saharan Africa, helping shape the online identity of Africa’s loudest metal festivals.

Lana opens up about:
- How she got into running social media for metal institutions  
- Emalyth’s approach to booking bands and scouting talent  
- Whether bands need a polished EPK to get booked  
- Her thoughts on allegations that Wacken Metal Battle favours South African acts  
- Reports of African bands feeling sidelined at the WMBSSA  
- The July Jol Wacken warm-up party  
and more!

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Alana Britz Profile Photo

Alana Britz

Miss

Emalyth, wacken metal battle ssa, metal 4 africa social media manager, emalyth mc, distribution manager @ Avroy Shlain Cosmetics, dog mom.